Squarespace Acquires Google’s Domain-Hosting Business in Unexpected Move
Google Domains, which provides an easy and efficient way to start creating your website, will soon be exiting the market. Squarespace has recently revealed that it will be taking over around 10 million domains from Google. The acquisition is anticipated to be finalized by the third quarter of 2023.
Under the purchase agreement, Squarespace says it will honor existing customers’ pricing for at least 12 months after the purchase is completed. The company claims to use Google’s infrastructure to ensure “seamless transfer of domains.”
When everything is set and done, Squarespace becomes a unique partner for anyone looking to purchase a domain alongside their Google Workspace domain. For existing customers, Squarespace says it offers billing and support for Google Workspace customers who have already purchased domains through Google Domains. But as time passes and subscriptions start to renew, these customers will likely be forced to switch to Squarespace’s billing system.
Squarespace is already at the forefront of the website and domain space, so it’s no surprise that it was interested in acquiring Google Domains. It’s a bit more surprising that Google is selling, although the company is known for abandoning established products at any time. Meanwhile, Squarespace is constantly adding new features to its platform, including the ability to add a “Members Area” (more commonly known as a paywall) to new and existing sites.
